Posted by: wolferiver | August 8, 2009

So…Exactly HOW Does Netflix Work Its Magic?

The Chicago Tribune explains it all.

If you subscribe to the DVD-rental service, the Netflix warehouse, which you know must exist somewhere; which a P.O. Box on every Netflix envelope suggests does exist; which processes your Netflix queue with alarming efficiency; which you bet will be as magical as you imagined if you ever stumble on it, overrun with dancing Oompa Loompas in matching jumpsuits of Netflix red, is one of those mythical New Economy temples.

Like an Amazon warehouse. Or an Apple warehouse. One imagines miles of pop ephemera between its brick-and-mortar walls — one imagines that limitless building from “Raiders of the Lost Ark,” but with 15,000 copies of ” Confessions of a Shopaholic.”

The truth is stranger.

PS:  It all happens in Carol Stream, a suburb of Chicago.

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